Digital Marketing Foundations

Did you know that digital marketing jobs are growing 112% faster than the U.S. national average job growth? (U.S. BUREAU OF LABOR STATISTIC)

Furthermore, the global market for Digital Advertising and Marketing is projected to reach $640.2 Billion by 2027. (Statista,2020)

The Global CTE course, "Digital Marketing Foundations" is the springboard for students early exposure to potential careers in digital marketing. This course will deliver a broad overview of the digital marketing landscape. Students will experience active participation and learning of the most in-demand skills in this quickly expanding field.

Students will be exposed to the modern principles of the digital experience, including: Omni-channel marketing, marketing analytics, social media strategy/analysis, and data-driven customer-centric approaches to customer retention. Check out the skills students will learn below.

Students will learn how to:

• Market goods, services, and ideas more effectively online
• Create video content that will engage new and existing customers.
• Create and distribute a podcast to Apple, Spotify, & more
• Create a website using Artificial Intelligence
• Create Facebook Ads like a professional marketing agency
• Use new online marketing tools that increase results in less time.
• Leverage influencer marketing effectively
• Marketing Automation
• Re-purpose long form content into micro-content to distribute across social media.
• Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis
• Generate word of mouth and influence others more effectively
• Use the right metrics to gauge and guide ongoing customer-centric efforts
• Gain an in-depth overview of the strategy and skills required to become a professional digital marketer.