Foundations of Digital Marketing

In this module, you will explore the core concepts of digital marketing, understand the differences between online and offline marketing, and learn about new business models in the digital economy. You will also gain insights into starting a career in digital marketing through an expert interview.

Objectives:

Understanding Digital Marketing:

• What is Digital Marketing?: Learn the fundamentals of digital marketing, including its definition, scope, and importance in the modern business landscape.
• Online Vs. Offline Marketing: Compare and contrast online marketing strategies with traditional offline marketing methods, understanding the strengths and limitations of each.

Exploring the Digital Economy:

• New Business Models in the Digital Economy: Discover how digital marketing has transformed business models, enabling new ways of delivering value to customers and generating revenue.

Career Pathways:

• How to Jump Start a Career in Digital Marketing: Learn practical steps and strategies to begin and advance a career in digital marketing, including necessary skills, certifications, and networking tips.
• Interview with a Digital Marketing Manager: Gain valuable insights from an experienced digital marketing manager on industry trends, career advice, and real-world applications of digital marketing concepts.

Outcome:

By the end of this module, you will have a foundational understanding of digital marketing, its role in the digital economy, and how it differs from traditional marketing. You will also be equipped with practical knowledge and advice to kickstart a career in digital marketing.