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Digital Marketing Foundations
Introduction To Digital Marketing Foundations
What to expect in Digital Marketing Foundations
Curated Additional Digital Marketing Resources
Foundations Of Digital Marketing
Foundations Of Digital Marketing Lesson Objectives
What is digital marketing?
Online Vs. Offline Marketing
New Business Models in the Digital Economy
How to jump start a career in digital marketing
Interview with a digital marketing manager
Content Marketing
Content Marketing Lesson Objectives
What is content marketing?
The History Of Content Marketing
Content Marketing Strategy Vs. Content Strategy
How to create a content marketing strategy
3 Ways To Create Content As An Introvert
The Customer Journey & Content Strategy
What Is Customer Journey Mapping?
Create A Customer Journey For StockX
Bask & Bloom Case Study: Follow The Data To Create Content (3:56)
Brand Story Telling In The Digital Age
What Is Brand Story Telling? 5 Successful Examples
How to use story telling in your content strategy
7 reasons to choose digital marketing as a career
Travis Scott Case Study: Fortnite & Mcdonald's (16:03)
Social Media Management
What does a social media manager do?
How to become a social media manager
Choosing the right platform for your business
How To Find Your Customer: 5 Social Media Strategies
How to build a thriving online community
How To Sell Anything On Social Media: 4 Simple Steps
Facebook marketing best practices
Gary Vee Instagram marketing best practices
Twitter marketing best practices
Tik Tok Marketing best practices
Online Customer Service & Amazon Reviews
How To Do Customer Service On Social Media
Online Reviews & Amazon: How to make money reviewing products
Career Exploration: Online Customer Service Jobs
Perry Drake Interview: Founder Of The Midwest Digital Marketing Conference (13:55)
AI In Marketing & Marketing Automation
What is artificial intelligence
How is AI used in marketing
Create a website using AI (6:10)
What is Marketing Automation
Chipotle Case Study: Website & Business Growth (9:33)
Facebook Ads, Google Ads, & More
What are Facebook Ads
Create a Facebook Ad that converts
What are Google Ads
Create a Google Ad that converts
Alternatives To Facebook Ads
Interview with a digital nomad living in Thailand
Text Message & Email Marketing
What is text message marketing?
What is email marketing?
Influencer Marketing
What is influencer marketing
Micro-Influencers: The Business Of Influence
How to find the right influencer for your brand
So you want to be an influencer...Here is what to expect
Influencer ads that work
Launching A Podcast
What is a podcast
Why you should start a podcast
How to create a podcast on Spotify, Apple, & other platforms
Wrap up
Course recap (3:19)
Content Marketing Lesson Objectives
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